If you are running a business online and rely on your website to generate leads and sale then you’ll know just how important this asset is to the world that you do. Having a successful website is the foundation for building a great marketing strategy online. You’ll spend a lot of your time driving people to your website and using it to turn that interest into profit.
The one thing most people want to know is whether the money they’ve spent on a website worth it and whether it will pay off in the long run. They also want to know whether their fancy new site is working properly and they’re making the best of their inbound marketing techniques. The best ways for anyone to measure the ROI or Return on Investment of a website is through the use of analytics.
Here are the 4 best practices to improve the ROI of your website:
Visitors to your site are also called users. In your analytics programme, the users will refer to the number of visitors you have visiting your site. You can set your results to show visitors for a certain date range or for the lifetime of your site. The success of your site will be measured in an upward trend in the results. You might find that the growth of visitors to your site is slow when you first launched your site. You’ll also see an increase or spike in those visiting your site over times when you run marketing campaigns. You can increase the rate at which users visit your site by also publishing new and useful content to your website regularly. You can maximise your reach by using social media to its full potential.
New and Returning Users
In this section of your analytics program, you can compare the number of new users with those who return to your site. The ideal situation would see 15% of your visitors returning to your site. If you have a large number of returning visitors to your site it means that you have a lot of useful content that your users will find valuable. If you find that a certain piece of content is working, try publishing something similar.
Under this section of your analytics, you’ll see just how users found your website. This could be organically or through referral traffic from other websites. You should aim for 40% or more of your traffic source to be organic. Referral traffic of around 30% is also good because it means that other people are finding your content interesting enough to share. You can increase the traffic to your site by creating more content that people will want to read and share.
In your analytics program, you can look for a referrals tab. This will give you a good idea of websites other than search engines which have sent users to your website. Referrals give your site a great boost and it also means that similar sites have shared your content. The number of sites which refer your content will gradually increase over time. You need to keep these users interested and this can be achieved through creating more interesting content.